Unbottled
Unbottled
I created and led Unbottled, a social series where we blindfold talent and let scent drive the story. Each fragrance was selected to unlock real memories, sparking raw, funny, and unfiltered reactions, while highlighting JCPenney’s fragrance assortment and driving audiences in-store to the beauty section. As Creative Director, I led the concept, shaped the social and comms strategy with the influencer team, cast talent, and directed all creative. On set, I also worked as stylist and set art director to bring the world to life end to end.
